Renting a mailing list of Note Holders

We do NOT recommend you spend your money renting a list of note holders.

Here's why:

1. Assume that it costs you $1 per letter sent out including the cost of your list, labeling, envelopes, printing and postage.

2. Assume you send out 1,000 mailing pieces. You have now spent $1,000.

3. Assume that you hear back from 3% of your mailing. A good response in direct mail. You have now got 30 leads.

4. Assume that 1/3 of these responses are about marketable notes. You now have 10 leads.

5. Assume that 1 in 10 of these leads results in a closed transaction on which you get paid. It has now cost you $1,000 to achieve one closed sale.

Did you make any money?

But let's assume that you still want to go ahead and try a mailing to a list of note holders.

Here are some sample lists of note owners. These lists were acquired by us in 2005 and we do NOT guarantee them as still useful. You may however use them free of charge, but NOT re-sell or rent them to others.

List one.  List two.

Questions to ask before you rent or buy that note owner mailing list

1. Where did the leads come from?  Can you guarantee these people own notes? 
    
2. Is the price you are asking for a one-time use, or are you selling the list, which I can mail it as often as I wish? 
   
           If they are selling it, be careful. You need to ask if it has been sold before, how many times and will they continue to sell it. Probably other people already own this list and have mailed it. 
    
3. Can I specify the type of note owner lead that I want? How is the list sorted? 
   
       If you only deal in real estate notes you don't want a to mail to a list of owners of unsecured notes. 
    
4. What, if any, information is there about each note? (Example: type of property, first or second mortgage, address, when originated, balance due, terms, etc.) 
    
       Do you want to spend money mailing to people who own notes that you won't be able to market?
    
5. How many times has this list been rented in the past 6 months?  Or sold if you are buying the list?
   
       Many of these lists have been mailed to death and all the viable notes bought. If the note holder has trashed the previous mailings they have received then they may well trash yours too. 
    
6. Is there a mailing window? 
      
          In other words, does the list owner agree not to sell or rent the list again for an agreed period of time after you have bought or rented it? Will you have the opportunity to use the list exclusively for a while? 
    
7. Can I buy a customized list? For example individual states, cities, type of note, size of note, etc.? 
    
8. Do you provide phone numbers and e-mail addresses of the note holders?  And if so, how did you obtain them?
   
       Follow-up is what sells, not a single mailing shot. Many direct mail experts believe that the prospect must see your message many times before you can make a sale! This is why TV ads are repeated again and again.   
    
9. What percentage of these mailings are deliverable? Do you guarantee this? 
       Professional mailing list vendors usually will guarantee that 90% or more of the addresses are accurate. 
    
10. Do you clean the list every time it is mailed? 
        If they say yes, ask them how. The correct answer is, "our customers send us the returned letters". If they don't get the returned letters, how can they clean the list?
     
11. Do you merge and purge? 
       This means that when the list is cleaned, duplicate names are merged into one and the rest are deleted. If they don't know what "merge and purse" means, they aren't professional mailing list vendors.  
     
12. What is your refund policy? 
        Suppose you buy the list and half your letters come back to you marked "undeliverable". Or maybe it's not a list of note holders at all, but just names from a phone book. You have just wasted a great deal of money. Will you at least be able to get back your costs for the list? (Of course if you HAVE been sold a list of names from the phone book you are dealing with crooks anyway, so how will you get your money back? )
     
13. Can I purchase small numbers of names for testing? 
     
        ALWAYS TEST, TEST, TEST. Never send a mailing without testing the list and testing various mailing pieces.

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